CERTIFICATE AIRPORT ROUTE DEVELOPMENT AND COMMERCIAL MANAGEMENT

The airport business model is undergoing a massive transformation as airports around the world are becoming privatized, self-financed entities. Today’s airports are expected to finance US$350B of infrastructure development, while keeping airport charges in check and keeping commercial activities profitable.
This course will teach you how to design and implement a development strategy for two key revenue generators, routes, and commercial management. Through exercises, you will learn how to determine the right mix of aeronautical and non-aeronautical services being offered to satisfy the customers, airlines and bottom line of any airport.

COURSE OBJECTIVES

Airport business environment and economics Business and commercial marketing strategy Differentiation in route development Redefining the commercial consumer strategy Selecting the optimal commercial product mix Property management and other non-aeronautical revenue streams
Marketing intelligent investments Commercial management structure

COURSE OUTCOMES

Determine your airport’s position in the competitive airport landscape Design and implement an effective route development strategy Formulate a comprehensive commercial strategy to boost non-aeronautical revenue Find synergies between your aeronautical and non-aeronautical profit sources
Evaluate new and alternative revenue streams