Airport Route Development and Marketing

Course Benefits
Overview on the fundamentals of airport/airline business relations;
How to identify the right target airlines for your market;
How to adjust your marketing strategy in a difficult commercial environment;
How to prepare for Routes Conferences and bilateral meetings with airlines;
How to involve local and national stakeholders into your marketing approach (tourism,bilateral agreements etc.);
How to establish efficient communication and cooperation with airlines in order to establish a long term expanding business relationship;
How to deal with the challenges and demands of low cost carriers (LCC) to your airport.

Who shoud attend
ADAC Sponsored candidates

Content
Airport/airline business relations (fields of conflicts and cooperation)
identifying the potential of your location
Legal issues and cooperation between airports & authorities
Experience exchange from routes and bilateral negotiations with airlines
Overall airport marketing strategy in order to boost aeronautical and non-aeronautical revenue