CERTIFICATE IN AIR CARGO SERVICES

This course provides candidates with all aspects of dealing with complete Cargo aspects from the time the cargo is accepted  up to the time the cargo reaches the aircraft hold. Air cargo business leaders are facing an unprecedented and volatile environment, and the theories and models that guided decision making in the past no longer provide all the answers. The course gives in-depth exploration of the fundamentals of cargo airline business management strategy, skills, and development tools, and equips participants with critical competencies to succeed in an ever-changing global air cargo business environment.

COURSE OBJECTIVES

Business strategy and planning principles, planning cycle, and monitoring tools Setting strategies and plans into action with a focus on goals and return on investment (ROI) Leading trends, innovation, and improvement processes Key elements for profitability and KPI structure Market and competitor research, analyses, and tracking Contribution method essentials, and benefits of optimization Leading an organization in challenging times Future marketing tools and advertisement channels Customer relationship management (CRM)

COURSE OUTCOMES

Understand the competitive forces that influence corporate success Identify which departments are critical and how they interact within an organization Develop crucial skills needed to lead cross-functional and multicultural teams Practice advanced strategic and managerial skills
Recognize the leadership needed to monitor and evaluate an organizations performance Know the value of firms and the strategies valued by shareholders Understand effective marketing strategies to exceed customers’ expectations Analyse the key elements of contribution management and KPI monitoring