CERTIFICATE IN CRISIS COMMUNICATIONS AND MEDIA RESPONSE FOR AIRPORT MANAGERS

Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.
 

COURSE OBJECTIVES

Emergency Response Planning key factors Stakeholder objectives during a crisis Informal press briefings Social media management and response How to say “no” to an interview and during an interview Practical guidelines for interaction with the media.

COURSE OUTCOMES

Recognize common media pressure points and the implications these have on a response Present information without room for misinterpretation Take control during interviews and develop key messages Select the right spokesperson in a crisis situation Protect your company’s image and brand when handling a crisis situation Recognize common media pressure points and the implications these have on a response Present information without room for misinterpretation Take control during interviews and develop key messages Select the right spokesperson in a crisis situation Protect your company’s image and brand when handling a crisis situation