Creating Airline Alliances & Partnership

Course Benefits
Airline alliances have been dominating the air transport industry since the 1990s and by now the three strategic alliances, in which all the major airlines participate, control 49% of world passenger share. The alliance increases global market coverage and enables carriers to get access to markets that were previously not available. The One world Alliance has gained around $2 billion from savings and benefits over the lifetime of its alliance. The Alliance can boost passenger revenues by as much as 20 per cent.

Who shoud attend
This course is open to personnel involved in management from all disciplines of the airline industry and to marketing executives.

Content
Airline Industry
Airline marketing, branding and competitor analysis
Aero-politics and new regulatory trends facing the industry: A Middle East perspective
Deregulation of the Middle East market
Open Skies and its impact
An analysis of Code Sharing and Block Space agreements
The Frequent Flyer Program and its impact on alliances
Airline Alliance Groupings and characteristics of One world, Sky Team and Star
The objectives and reasons for joining an alliance